On-site Creative Studio
About the Client
A leading Lifestyle Retail Brand that’s present Pan-India with over 200 Retail Outlets.
Challenges
- Region-wise adaptation of artwork led to discrepancy
- Brand guidelines were not followed
- Requirements to customize artworks on urgent basis were not met
- Visual identity of the Brand was inconsistent
- Prices were high or varying, and budgeting became an issue
- Adaptation of artwork in regional languages was difficult
Solution
In order to retain their position amongst the Top 5 players in the industry, the Client’s Team approached Honeycomb Creative Support for a solution. After clearly understanding the pain points, Honeycomb suggested to set-up an On-site Creative Studio at the Client’s location; On-site Creative Studio at the Client’s location, where Graphic Designers from Honeycomb would deliver artworks adhering to brand guidelines as per requirement.
And the artworks handled at the On-site Creative Studio:
Included
Graphic Design, Emailers, Short Videos and Fine Art Prints for showrooms, among others.
The project which began with One Graphic Designer (with a strong Pre-press background)has has grown into a Team of 10 Members, who have collectively delivered over 1 Lakh artworks till date.
Onsite Creative Studio Set-up Includes:
- Interactive Studio Manager
- Graphic Designers with Pre-press Knowledge
- Client Servicing Executive
- Art Director
On-site Creative Studio Services Offered
- Review of Task Instructions & Templates
- Pertinent Documentation
- Campaign shell creation including input of start and end dates,campaign design ideas and final graphic designing
- Adaptation of Existing Designs
- Copywriting and Language Translations
- Quality Assurance Review
- Video Editing and Kinetic Typo Animation Expert
- Other services, viz. HTML E-mailers, Printing of collaterals, Photography and Video production is supported from Honeycomb office.
Outcome
Honeycomb has had a strong and sustained relationship with the Client for over 8 years. Over time, impressed by the services, the Client has approached for several requirements that are above and beyond what the On-site Creative Studio offers. Furthermore, Honeycomb has also been consistently serving other brands of the Lifestyle Brand’s parent company. Simply said, this association has been a win-win situation for both the Client and Honeycomb.
Fine Art Prints
Name: Swarup Chatterjee
Occupation: Head of Marketing for an Asset Management Company
Area of Photography: Candid and Travel
Awards & Accolades:
- LENS CULTURE STREET PHOTOGRAPHY AWARDS – 2016 Editor’s Choice entry to the main gallery, Berlin.
- 11thSPIDER AWARDS, MONOCHROME – 2016, LOS ANGELES Winner & Honorable Mention – ABSTRACT
- THE MONOCHROME AWARDS – 2016, INTERNATIONAL CONTEST Honourable Mention – Portrait
Inspiration:
Years back I started my journey as a painter and have been participating in art exhibitions in Kolkata. When I got transferred to Bangalore, I started having logistical issues to manage my inventory…. Paint-airlift-send to exhibitions-airlift the unsold and get them back. That resulted into a situation where it became very difficult for me to carry on with the artform. For some years, I was without a ventilator for my creative/artistic instincts.
That’s when I took up photography. I felt – this would at least help me store my artwork digitally. Initially I didn’t have enough to invest into a camera and its accessories. I had a small house. I sold it to garner enough fund to invest in my camera, lenses and gadgets. That’s how my journey started.
Even today, when I look through the eyecup of my camera, I can see a blank canvas and then I start composing my frame.
How Honeycomb’s Fine Art Print Services helped Huawei increase Employee Engagement and Satisfaction
About the Client
Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. They have been in the business for over 30 years and have 2500+ employees in the Bengaluru office.
CHALLENGE
The challenge was to increase employee engagement through Hobby Clubs which conduct annual activities. The company wanted employees to take the competitions and activities conducted seriously and portray the talents to other employees so that there is more employee engagement. For the same, they thought of conducting a photography contest cum exhibition and were looking for print partners that were trustworthy, would help them in organising the event within their budget. Also, the challenge was to find these qualities for a long term joint venture for annual activities of the Hobby Clubs and would be credible enough to not share pictures with others.
SOLUTION
The solution was to help Huawei with Fine Art Prints in such a manner that would be in their budget and also would be able to print all the 500 photographs shared by employees for the competition. The solution was to print the pictures initially on postcard size out of which Honeycomb’s panel of photographers would select the winners and the best 55 would be printed on different sizes like 12x18, 16x24 and 24x36 (in inches).
EXECUTION
Honeycomb’s Epson P9000 SureColour Printer and Epson Enhanced Matte 189gsm paper were used. Initially, all 500 pictures were printed on postcard size and out of those the 55 selected were printed on different sizes upto 24x36 inches with 1-2 inches margin all around and, other 2 inches of black synthetic korean frame with Hanging Provisions. There were bushes at the back of the frame for safety and were delivered with Brush Kits. These photos delivered were packaged carefully using two butter papers for each frame and bubble wraps.
OUTCOME
The employee engagement is increasing. Employees appreciate Huawei’s efforts in conducting this photo contest cum exhibition. And, Honeycomb continues to be Huawei’s Fine Art Print Partner for the same activity since 2015.
Digital Marketing
