Our Processes

Success they say tastes sweet. Honeycomb agrees. Enough talk. Go ahead, get a taste of honey.

The
Briefing
Process

01/

Client’s Brief

Servicing talks to clients. Understands pain-points. Along with the client, helps fill the Brand Discovery Document. Client/Agency do a competitive analysis of the Brand.

02/

Internal Creative Brief

Client/Agency determine Brand Strategy by figuring out Brand Positioning, TG, Key Features/Benefits, Unique Value Proposition, and Key Response.

03/

Creative Brief Shared with Client

Client signs off on the Creative Brief.

04/

Internal Team Briefing

Servicing makes a presentation to the entire art, design, copy, video, UI/UX, etc. team.

01/

Client’s Brief

Understanding and discussion of key points in the brief.

02/

Ideation

Individually or as a group.
Creative Tools used:
Brain Storming – Figure storming, Brain Warming, Rapid Ideation. Random Association
Mind-Mapping
‘What-if’ Questions
Design Thinking

03/

Evaluation of Ideas

Check to see if it meets all the requirements of the Brief.
Check for execution ease and cost.
Choose 3 ideas – One, functional and hardworking, one wild and whacky, one what the client may resonate with.

The
Creative
Process

The
Quality Check
Process

This is followed for all the important layouts, artworks, videos, content, copy, website, etc. that leave the office for the client’s office.

01/

Copy

Proof-check at 2 levels. Final to be seen by Servicing. Follow the style guide. Check for spelling, grammar, meaning, style, tense, active or passive voice, first, second, or third person, use of simpler words, use of better words using Thesaurus, flow of copy, bridge words, continuity, beginning, middle and end, etc.