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Google Analytics 4 is replacing Universal Analytics starting July 1, 2023, which will leave GA4 as the only option for Google Analytics users. This decision will majorly impact users as there are significant differences between GA4 and Universal Analytics. GA4 is the recommended ...
Digital marketing has become an essential component of every business strategy today. As more and more people spend their time online, businesses must take their marketing efforts to the digital realm. However, merely having a digital marketing campaign is not enough; you need to...
As technology continues to evolve, so does consumer behavior. According to recent research, over 50% of online traffic now comes from mobile devices, making it essential for businesses to have a mobile-friendly website. In today's digital age, where consumers have become reliant ...
Search Engine Optimization (SEO) is important in digital marketing. It plays a significant role in helping businesses create an online presence and generate organic traffic. According to a survey, over 90% of online experiences start with a search engine, emphasizing the importan...
Social media has certainly become an integral part of everyday life. With millions of users active on multiple social media platforms, it has become a must-tool for businesses. It is important to reach and engage with their target audience. However, while social media can be a po...