Try and picture this if you can- a blue-coloured horse with a red band around its neck, a white swirl curling around it from the ground up, pine trees visible behind it in the distance where a river flows by, and the horse is winking at you. If you tried to envision it, you must have noticed how hard it is to combine the elements only by reading the words. But it would have been easier if this same image was shown as a picture. Not just that, later, you would remember it better too. 

This simple exercise shows the power of Graphic Design Company in marketing communication, and why it is essential for branding. Let’s look at the different ways it enhances your brand. 

1)Brand Recognition

A brand comprises many components, from products to visual elements and more. But perhaps the most identifiable part is its logo. From Nike’s Swoosh to the golden dome of McDonald's, the examples are plenty. Well-executed design can give your brand an instantly recognisable logo. To this end, while shortlisting graphic design companies, do ask them for their design and identity portfolio. 

2)Recall value 

It’s a common experience to recall the face of someone you met once but forget their name. That’s because we retain visual information better than words. Design elements like striking visuals stay in people’s minds longer than brand names. And the smarter the design by a graphic design company, the better the recall. 

3)Brand Differentiation

In a crowded marketplace, it’s important to stand out. And one of the most efficient ways to do it is with a unique brand design. This doesn’t just mean the logo but all visual designs related to a brand. Apple is one of the best case studies for this. If you have seen their ads, you must have noticed how prominent the colour white is in them, helping the brand stand out from its competitors. That’s a great example of graphic design services working in a brand’s favour. 

4)Perceived value

There’s a lot of truth in the saying ‘perception is reality.’ With brands, people perceive companies with professionally created graphic designs as more trustworthy. Shoddy graphic design, on the other hand, conveys the idea of overall incompetency. This is a key reason to enlist professionals with domain expertise for graphic design services. 

5) Consistency 

A hallmark of good brand communication is consistency. It means standardizing visual elements in marketing materials both online and offline. These include the main colour palette(again, Apple’s use of white is a good example), any particular design style like graffiti, and fonts.  To create a brand identity, all these need to be consistent in communication across time. These should be crafted by designers experienced in branding, something a graphic design company with marcom capabilities can ensure. 

6)Makes content more engaging

No matter how well-written the content is, it becomes more engaging when complemented with good design. This is especially true with visual-driven content like social media posts where you have just seconds to grab someone’s attention. Branded content like infographics also works best with good graphic design, enticing the user to engage with it. This is yet another way in which a graphic design company becomes a great ally for your business. 

To get the best graphic design services, connect with Honeycomb. A marcom agency with over 16 years of experience, we have crafted brand identity for companies across industries. A team comprising award-winning designers powers our graphic design services. Young, vibrant professionals are guided by creatives with decades of big-agency experience, delivering results which help you stand out in the crowd. Reach out to us today.