What is Marketing Collateral? & Why It is Important?
Marketing Collateral:
Marketing collateral is the term used to describe the materials used to introduce your business capabilities and products.
This starts with your business letterhead and business cards and includes any other communication pieces that are produced by the company such as brochures, company fact sheets, product sheets, flyers and press kits. Each and every of these items should be linked to your brand image and marketing message.
Why is marketing collateral important?
Marketing collateral helps to quickly communicate the key benefits of your business and product to prospective customers in a visually compelling manner.
Think of your marketing collateral in terms of how they influence the way you are seen by your prospective customers. It is possible that your brochure, business card or letterhead is the first point of contact they have with your company. Well-designed marketing materials make a good first impression and speak volumes about your business.
Marketing collateral also helps build your credibility. Prospects won’t buy your product if you don't have credibility. To earn credibility, you need to be aware of a powerful, yet understated marketing tool – the look and feel of your marketing materials.
Content Source: http://centres.smu.edu.sg/
Honeycomb Creative Support is a Pre-media agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, SEO, Product &Corp.Video, Print collaterals, Product Photography, News Paper Proofing, Archival (Giclee) printing, Gallery Quality prints for photo/painting exhibitions and Onsite creative studio for meeting the urgent deadlines.
Some of our works include:
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Honeycomb Creative Support is a communication design agency based in Bangalore. We help companies for making their marketing communication materials like, Web-design & Development, Digital Marketing, Product & Corporate Video, Print collaterals, News Paper Proofing, Fine-art (Giclee) printing for photo/painting exhibitions. It also provide gallery space to showcase Artist's works at Honeycomb Art Gallery.
