One of the strongest tools for growth in healthcare is web design, especially one that integrates SEO. While this is the norm for any company’s online presence, healthcare—in particular—gains from a healthy integration of both. This is because customers interact and are initiated with the brand online over the Internet—more particularly, over a web search. Hence, SEO plays a lead in the role of growing patient acquisition and reach.   

Let us look at what SEO is

It is nothing but improving the visibility of a website, or web page, on search engine results pages. When users search for phrases like - doctor near me, dentist near me, cardiologists in Bengaluru, best healthcare centers, etc., a better ranking means your website pops up earlier than others. This is perfect leverage for your services and new patient acquisition. 

Search engines use many kinds of algorithms to rank websites and web pages. SEO optimization ensures that yours fits in well with these guidelines, and is the highest it can be.    

What SEO does to a healthcare brand

When a sick person wants to visit a healthcare facility, and they’re looking for a new provider, it’s the Internet they turn to. Once they search for the keyword related to what they want, or one that asks for healthcare centers in their vicinity or region, the SEO-integrated web design increases your website rankings. This increases their chances of finding your facility. With the right optimization, they will click on your website. 

What SEO does to your web design      

When SEO optimizing your web pages, focussing on keywords specific to the services marketed in them will result in greater chances of them being found in a web search. The more specific the keyword, the more the likeliness of your page being found during a web search. Other factors include mobile friendliness, navigation, loading speed, responsiveness, page descriptions, image SEO, and the exclusion of elements like pop-ups.

This is why a strong online presence is crucial for healthcare providers in today's Internet-driven age. A website that includes all the elements described above and more will surely increase new patient growth, ensure a good brand reputation, and give patient engagement a boost. This is, of course, beyond a website being simply visually well-designed.   

Don’t miss out on potential patients!

Here is a broken-down list of benefits of SEO optimization:

Higher Search Engine Rankings

Better visibility for your center when potential patients search for keywords (and related relevant keywords) that you have optimized your site with  

More Organic Traffic

You can spend less on paid advertising and get better results for almost no cost except agency fees

User-Friendly Design 

All SEO practices are built on ease of use and your website will be simpler to navigate once the right changes are incorporated    

Relevant Content

High-quality, informative content that helps people at their point of search, making it easier for them to know what they are seeking and find a solution that addresses it 

Credibility and Authority 

Establishes patient and market trust which in turn increases loyalty and growth     

Positive Online Reviews

Better reasons to opt for your brand from other people’s recorded experiences which is a strong factor in patient choice-making

Outperforming Competitors

Giving competing brands a run for their new patient growth with a small, gradual increase in your growth 

Long-Term Growth

Sustainable results when executed and maintained long-term will prove to be your brand’s big growth push 

How to make sure you’re on top of SEO

By getting the small things right consistently over a long period, you get the best results. 

Keyword Research

Zero in on the keywords that are simpler for most customers to use like “best gynecologist in Bengaluru”, “top physical therapist in Indiranagar” etc. It must be in quick language that they will use without thinking too much about what exact words to use. 

On-Page Optimization 

Every element of your page -  content, titles, meta descriptions, and header tag - should have relevant keywords in them. 

Technical SEO 

Make sure your website is 100% technically easy to use by looking at speed, responsiveness, and site structure. 

Local SEO

Make your optimization specific to region - locality, part of city, district, zone - so that your next influx of customers is more likely to come back due to convenience.  

Content Marketing 

Ensure your content is high in quality, and very informative because only the best quality content (in comparison) will result in better SEO rankings. 

Transform your online presence with an SEO-driven strategy

Put your best foot forward and SEO will deliver results

Maximizing your SEO is a job that, when done well, gives you results that you always want to replicate, on and on. The key to it is finding the right web design company to do it for you. The key is finding the right web design company in Bangalore, Mumbai, and other places growing cities where opportunities are high.