Videos or visual storytelling is a relatively newer form of communication. Even though it was invented not more than 200 years ago in Paris, they have changed in forms and shapes throughout their short history. It started with a camera that took eight hours of light exposure for image production. Now technology is pushing us to a space where we don’t always need a camera to create video (AI’s text-to-video generation).

In this short span of the history of visual mediums the affordability of videos has varied. Up until the 1980’s the cameras that used the film reels ruled, and it was expensive to shoot then came the digital revolution, where shooting videos became cheap. But still, there was a huge difference in the quality of the video. What is this difference in the quality? Is there a difference in the quality of videos that are made on a low budget compared with premium video budgets?

Here we will discuss the pros and cons of video production services, as told by a corporate video production company in Bangalore

Budget Video Production Company

The Pros:

 It's lighter on your budget: Of course, the first and foremost advantage is the cost. If you are a small business or startup, then it means that you cannot afford to premium video production company. But that's all taken care of, you can get amazing work done by a budget-friendly video production company in Bangalore.

Fast turnaround times: The budget video service in most cases follows a more efficient process since they are not costly. They have clear formats, preset templates, and handy equipment, so they can get the work done faster. If you value time and high production output then this is a major boon.

Simplicity: Communicating your business’s identity to clients is the primary thing for your brand. Each brand has complexities, you can’t expect your clients to understand it on their own, nor can you explain it technically, a smaller and more flexible crew can navigate the language easily without boring them of the jargoons behind them.

The Cons

Limited creativity and customization: Templates, pre-designed assets, and clear lines of work can stifle creativity. At times, a low-budget video production company will not be able to deliver the video you want in terms of video animation, scripting, and professionally presented storyline.

Compromise on quality: in many cases, with the lack of many features there would be certain compromises made on the quality of the video. For example, without proper lighting, your image can seem weak and you won't be able to communicate emotions.

One-size-fits-all approach: Budget services tend to do over similar strategies. This might be quite effective for basic projects, but specific projects demand a tailored approach. To make an impact your business has to be unique and trustworthy, a video should be able to mark numerous branding elements.

Premium Video Production 

The Pros

Top-tire quality: The obvious advantage that comes out here is quality. While using a premium service, you are getting only the first-tier talents, both in terms of cameras used, quality of editors, sound design, and impressive VFX. Such companies will be proud to deliver perfect videos that give a positive image to your company.

Creative Freedom and Customizing: Premium video production companies have significantly bigger bandwidths, which lets them experiment. With an abundance of resources, they can afford to go a little further, meeting all the specific needs of your brands.

Experienced Professional: Most of the successful premium video production companies work with directors, editors, and cinematographers who have years of experience. Your videos will be created by those who can easily understand the brand and the technicality that comes with the video.

The cons

Higher cost: Well, yes you do get what you pay for but premium surely has its expensive side. A small business may have a small amount of money to spend on production, so hiring a premium corporate video production company may not be very viable.

Long production times: Normally, premium services tend to take more time to deliver. Creating a video with a larger crew and different locations can be time-consuming, so there is a high chance of a delay in deliverables.

Not always necessary: All your projects don’t require cinematic production. If you are perhaps putting together fun and witty social media posts or an easily simple online training video, then going for premium production is not necessarily warranted, this is not just for social media videos, it depends on the scale of the project and your target audience (TG). In sum cases, a basic budget could suffice the needs required.

Which one should you choose?

Choosing between budget and premium video production service comes down to understanding your project’s needs and budget. Honeycomb’s video production services are here to help you. We give the best work at the best price. Tell us your budget and we will make sure the quality is not compromised. Great care is taken to deliver high-quality work, much emphasis is laid on the client’s needs to get the best value for money.