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With so many brands competing for attention, it is harder than ever to get social media marketing right. Avoid these common pitfalls and ensure your brand isn't lost in the noise! 1. Ignore your audience If you are posting without thinking of who is reading, then you are miss...
Today, brands are under constant pressure to churn out a continuous content stream to stay visible. However, focusing solely on quantity can undermine the effectiveness of your social media marketing strategy. It is proven that quality content outperforms the sheer volume of post...
Ever thought about why some brands suddenly become popular? It’s often because of influencers. In today’s digital world, influencers have a big role. They can shape opinions, start trends, and even boost sales. These people, with their loyal followers, can make or break a pro...
Benefits of Social Media for Businesses And the tools they can use to harness it In recognition of World Social Media Day, we thought it would be a great opportunity to discuss the importance of social media for businesses across the world, so without further ado, here are some...
Top 5 Social Media Marketing Trends for 2021 It's hard to believe that we're already a decade into the social media landscape! Social media marketing is no longer a phase or trend, it's how we reach our potential customers. With many more years of social media marketing to c...